Sources

Ryan McCarthy: YES: "The only real way to optimize for social spread is in the nature of the content itself." http://t.co/LlQXoGOI by @alexismadrigal

news.yc Popular: Dark Social: We Have the Whole History of the Web Wrong http://t.co/7XkOmN95

Ben Smith: One thing @alexismadrigal's "dark social" includes: Those influential email chains that drive politics, invisibly http://t.co/qrRdUrvz

Ben Smith: Very smart @alexismadrigal piece on all the sharing that goes on apparently outside the major social platforms http://t.co/qrRdUrvz

Noah Chestnut: "Direct" or "Dark" social is a big step forward for web analytics http://t.co/MMmKnRjz @alexismadrigal hunch backed by @chartbeat

Gabriel Snyder: Very cool story. RT @chartbeat: Dark Social: We Have the Whole History of the Web Wrong http://t.co/U1zqvfCN by @alexismadrigal

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