Sources

Mathew Ingram: more on "dark social" from @mattbuchanan -- a lot of it is probably Facebook chat and messages: http://t.co/nGQlPxn7

Ben Smith: RT @peretti: Does "Dark Social" Really Exist? nhttp://t.co/IGkDUR84

Jonah Peretti: Does "Dark Social" Really Exist? nhttp://t.co/IGkDUR84

alexismadrigal: RT @BuzzFeedBen: .@mattbuchanan has an important response, and data, on @alexismadrigal's "dark social" story http://t.co/qJrkWX9i

felix salmon: “Call the universe of direct traffic the noumenonal web”: @mattbuchanan, writing at, yes, BuzzFeed. http://t.co/lKEGuEvD

Patrick LaForge: More on "Dark Social." Direct traffic is dark, but not necessarily social. via @antderosa http://t.co/wMcPjceI

Anthony De Rosa: In response to @AlexisMadrigal, @MattBuchanan says there's less "dark social" than meets the eye http://t.co/hhUb0JM6

reyhan harmanci: RT @BuzzFeedBen: .@mattbuchanan has an important response, and data, on @alexismadrigal's "dark social" story http://t.co/qJrkWX9i

Ben Smith: There's Less “Dark Social” Than Meets The Eye http://t.co/qJrkWX9i via @buzzfeed

Ben Smith: .@mattbuchanan has an important response, and data, on @alexismadrigal's "dark social" story http://t.co/qJrkWX9i

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